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Brand Security

Collotype Brand Security Delivered by Software and Digital Label Printing Technology

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Our Digital Printing Security Solutions provide three primary security packaging advantages:

1) Digital printing addresses each label as a separate entity. This enables individual coding or "marking" of product labels at the unit level (each bottle or package can be uniquely labeled/marked).

2) Digital printing produces a higher degree of print dot-to-dot registration accuracy. Digital printing can print extremely small elements (words, codes, custom graphics) with great precision; to a degree that special optical instruments or materials are required to detect and, or read the elements.

3) Digital printing security solutions only involve two parties, the printer and the client. Materials suppliers are not required for these "print-only" solutions. This "two-party" aspect can shorten implementation time by months, significantly reduce costs, and provide the flexibility to make quick changes.
brand security

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Variable Data Printing (VDP)
Variable data simply means each label or unit is printed independently. Each label can have a unique number, alphanumeric code, bar code, or image. All can be printed overtly or covertly. Variable data can provide a marketer with the ability to personalize each unit, combining an overt security feature with the allure of exclusivity. For example, a winery may want to spotlight the limited availability of magnums, reserves, or vintages by displaying a unique element on the bottle label. The added cost and implementation complexity for this approach is relatively low.

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Ventricular Watermarking
The printing of custom designed unique images (graphics). Viewed looking through a UV material (film) the printed images become visible and can display movement generated by one's differing viewing angles. Again, via Digital print technology, each label can have a unique image, but typically images are designed to print on a specified number of labels to identify a control group of products. Again, the labels and the UV detection aids are relatively low cost solutions that can be implemented within a month or two.

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Micro Text
Digital printing can produce text or code that can only be detected if the viewer is notified of its existence - micro text. It can only be read via a detection aid (loop - magnifier). Unique Micro text can be applied to each label or a specified number of labels. It is another relatively economical solution that can aid against counterfeiting.

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Summary
The key to brand security is conducting a needs assessment and matching specific needs with the appropriate strategy and technology(s) solutions. Digital printing can provide unique "standalone" solutions that are relatively inexpensive and require relatively little implementation time, or can be combined (layered) with other solutions. Depending upon the needs and solutions selected the brand security implementation process can take a month to many months to plan and execute.

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brand security pdf


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